Focusing on the taste, comfort and festive beauty of modern Indian women, Taneira, a Tata company, has launched a new saree collection called ‘Inaya’ in Coimbatore.
Launched at a price starting from Rs. 3,499, the new collection is a blend of elegant design, modern charm and classic uniqueness. The company says that ‘Inaya’ has been designed keeping in mind the current situation where women want simplicity in wearing and beautiful grandeur in appearance.
Woven from lightweight, body-hugging fabrics, these sarees are designed to suit a variety of occasions, including family functions, weddings, and social celebrations. The ‘Inaya’ collection was created with abstract floral patterns, space geometric influences, and evolutionary designs based on the changes in nature and the movements of the universe.
The colors, which reflect the changing colors of nature from dawn to dusk, give these sarees a unique glow.
Gautham, Marketing Manager of Thanaira, said,
“Festive wear contributes 60 to 70 percent of our sales. Based on the philosophy of ‘Never Look The Same’, ‘Inaya’ is designed to make women look unique at every moment,” he said.
The company has also launched new festive wear collections, ‘Valley of Flowers’ and ‘Raas’, in anticipation of the summer wedding season.
He said that the collections, inspired by blooming valleys and floral art forms, feature sarees suitable for weddings and festivals.
The event was attended by Sri Valli, Business Manager of Thanaira, and Parimala, Coimbatore Thanaira Business Partner.
