Godrej Enterprises Group in its appliances business is expanding its network of exclusive brand outlets with a new format of ‘Cool Studio’ store, dedicated entirely to air conditioners.
The brand, in association with distribution partner ALV & Co, has inaugurated its first ‘Cool Studio’ in Idayarpalayam, Coimbatore, Tamil Nadu. Offering consumers a one-stop shop for specialized cooling solutions, the 250 sq ft studio showcases the brand’s complete line-up of residential and commercial air conditioners.
As temperatures rise, ACs are moving from a luxury to a necessity. Consumers are looking for smart and premium cooling solutions that offer better comfort and efficiency. Meanwhile, there is a growing demand for more efficient and energy-efficient systems, particularly in commercial buildings, which is driving the use of tower and cassette air conditioners.
At Godrej Cool Studio, consumers can experience, explore and buy a wide range of ACs, including split, window, cassette and tower air conditioners, ranging from 1 ton to 4 ton, available in 3-star and 5-star energy ratings.
Commenting on this launch, Kamal Nandi, Business Head, Appliances Business Unit, Godrej Enterprises Group, said,
“The launch of Cool Studio marks a significant step forward in our journey to expand our retail presence in ACs and create delightful brand experiences for our customers. As the demand for advanced cooling solutions continues to grow, we aim to bring our entire AC portfolio closer to our customers through such unique store formats.”
“We plan to open more ‘Cool Studios’ across the country, allowing consumers to explore our innovations in design, technology and performance in a unique environment.”
Thiagarajan, owner of ALV & Co., added,
“We are delighted to partner with Godrej, a highly respected and trusted brand. We are confident that our exclusive outlet, with its wide range of cooling solutions, will be a great destination for the discerning customers of Coimbatore.”
